About Us

Who We Are

Organizational Background

Since its inception in 2009, iCAM has been dedicated to improving the lives of youth and families, particularly in under resourced communities, by providing educational programs, health initiatives, and community engagement activities. iCAM leverages innovative practices, technology, and storytelling to deliver impactful, modernized programs.

To date, iCAM has raised over $100,000 for local programs, partnered with over 100 schools and community organizations, and reached over 3,000 youth annually through workshops, events, and forums.

iCAM’s flagship programs include Don’t Talk; Just Vote, Hip Hop Study Hall, and Keep ON Teachin’ ON.

Our Mission

The mission of iCare About Me (iCAM) is to enhance self-esteem and well-being by empowering families and communities through support, education, and collective growth.

OUR FOUNDER

DJ Ekin

DJ Ekin is a mogul-in-the-making who moves to the beat of his own mixtape.

With nonstop days on-air, on-screen, behind the camera and on the club scene, it is no wonder DJ Ekin’s star power is skyrocketing. The acclaimed Tampa-based DJ is well-known as one of the most connected, hardworking, and reliable on-air talents in the industry. You can hear Ekin in a number of places from on the airwaves at Cox Media Group’s HOT 101.5, to his recently launched podcast, The DJ Ekin Podcast, where he and “It Girl” Brittany Gonzalez discuss current events, pop culture, politics, sports and other thought-provoking topics.

He is currently the official DJ for the Tampa Bay Buccaneers NFL team.

With a social media following in the tens of thousands, Ekin is a force in the digital space. His penchant for content creation is front and center on DJEkinTV, his YouTube channel devoted to original content including community profiles, event footage, and Ekin’s interviews with some of the biggest names in the entertainment industry.

Ekin also makes philanthropy a priority.

He is the creator of i Care About Me (iCAM), a nonprofit organization dedicated to empowering youth to make a positive impact in their communities and beyond. iCAM’s outreach includes various programs and events, including the newly launched Hip Hop Study Hall.
The program utilizes the exploration of careers in the Hip Hop industry to inspire middle and high school youth to achieve their own personal, educational and career goals.

Ekin has been a go-to DJ for celebrity giants like Beyoncé, Katy Perry, Jay-Z, and Sean ‘Diddy’ Combs. His club success and notoriety garners corporate attention as well making him a sought-after DJ for clients like Disney, the NFL, NHL, the NCAA, Anheuser-Busch / Bud Light,
Def Jam, Adidas, Heineken Light, Puma, and Live Nation.

Born and raised in the Bronx, New York, Ekin honed his craft on a set of turntables gifted to him by his father.

His first professional DJ gig took him across the pond to the UK where his penchant for mixing on-trend, international sounds was born.